Connect the brand to the world
How the need to filter noise from social media to deliver trusted news worldwide led to a versatile tool for social media events monitoring.
At Thomson Reuters, we take our Trust Principles very seriously. The preservation of independence, integrity and freedom from bias is fundamental to the way we do business, so it’s only natural that our internal teams would establish a way to crowdsource news notifications from the people who see events first viathe most unlikely of sources: Twitter.
Sameena Shah , our director of research for technology development, and Reginald Chua , the executive editor for editorial operations in the data and innovation division of Reuters, led the way in building Reuters News Tracer from the ground up in an innovative intrapreneurship.
View the 2016 Annual Report: The Partnership Equation to see highlights from our strategic partnerships with clients, startups and universities over the last year.
:Reuters News Tracer is a capability that we’ve developed with our
that finds events that are
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. It assigns them a newsworthiness score so you can focus on the things that are important, and the real magic of it is that it then gives a confidence score about how likely it is that those events are true. This is really critical because the landscape of news has changed dramatically.
Sameena Shah :Over the last almost one decade we have seen an increasing amount of news events unraveling first on social media. In some ways we can say that social media has actually disrupted the news industry and journalists do need to tap into that information and signals that are available in social media. So the mission really was to tap into the social media content to figure out what the news events really are and present them in a timely manner as soon as possible. The goal was to effectively get rid of all the spam, the noise and only harness the signal or the news events that are important for our journalists and eventually our customers.
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